Commitment Edits
One of FieldLevel’s most successful viral marketing campaigns was the work I did for Athlete Commitment Edits. We wanted to assist in celebrating an athlete’s proudest moment; committing to a college. Athletes would share these edits to their social media and in turn, would spread awareness about FieldLevel. We started doing this 6 years ago and it’s still one of FieldLevel’s most effective marketing lever.
Company Rebrand
In 2019 we refreshed the brand in preparation for a big marketing push. To move quickly and with fresh eyes, we retained a consulting company to run point on the rebrand. We worked together to overhaul everything from the logo, voice, tone, color scheme, imagery, app experience, marketing materials, and internal documents. It was a grueling sprint and a fantastic learning experience. We successfully launched the new brand in 1 quarter and have since “Leveled Up” our brand from a collegiate small-town recruiting app to a modern global sports tech company.
Media
I was the unofficial graphic designer at the company (you wear many hats at a start-up). I would concept and design all things marketing, social, & internal.
More Projects
Increasing Coach Engagement
(Project Case Study)
Exploring New Markets
Improving Recruiting Conversion
Passion Projects
Creating Growth Marketing Loops
(Project Case Study)